Facebook’s Rise In Mobile Is Happening Faster Than Expected
Om on Facebook’s growth in mobile:
Facebook will nearly triple its share of global mobile advertising in 2013 compared to 2012, according to research firm eMarketer. They forecast that Facebook will have about 15.8 percent of the total global ad market, ahead of Pandora, Twitter and others. Google, however, is still the big kahuna with 53.17 percent of the overall market, up from 2012. The overall mobile ad market is forecast at $16.65 billion — up 89 percent from 2012.
But I’m still shocked at how quickly it has happened. Well, turns out their rise in mobile is happening faster than expected.
eMarketer has been so impressed with Facebook’s growth that it now expects their share of mobile ad revenues to reach 15.8% this year, up from just 5.35% in 2012.
eMarketer is also revising their forecast of Facebook’s ad revenues (total, not just mobile) to $6.36B in 2013, up from their previous forecast of $5.89B.
Investors are welcoming it too. Facebook’s stock is up 77% in the last three months and recently passed the critical $100B market cap milestone. Now the question is how much can they keep pushing on mobile? My hunch is still a lot more since they still have a ton of room to expand internationally.
And as we pointed out when talking about the Millennial and Jumptap acquisition, the good news for startups is the overall mobile advertising pie is growing by leaps and bounds too. So there is more than enough for us all to grab a piece.Also: Millenial and Jumptap