He’s absolutely right. This phenomenal success is not happenstance and, to me, is the clearest indication yet that (i) crowdfunding is a viable route to significant capital and (ii) nobody lucks into $3.8 million.Beyond the work Ouya has done so far on their product — funded by friends and family, apparently — their Kickstarter page indicates how much work they did on their campaign.
- Video: Super-slick, sophisticated and good looking. Exactly what you’d hope for and expect from a team that is trying to sell a forward-thinking tech-y product.
- Solid copy: Compelling combination of revolution (“Take back the console!”) and nostalgia (“Remember how great playing games on TV was?!”).
- Social proof: Quotes from people who (I assume) are well-known and well-respected in that industry.
- Rewards: Pretty straightforward but a nice early bird option to get things going.
And it’s not a coincidence that the page was so well done.
Lots of talk lately about Kickstarter and crowdfunding. Some great points in here about how we’re starting to see campaigns that are more and more professional. The bar has certainly been raised for what constitutes a great Kickstarter campaign. Seems like a great business opportunity actually. Remember, always sell the pickaxes during a gold rush.
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