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Interesting post from Flurry on app engagement and retention.

It’s interesting to me that single player games have a much higher retention than social games over the long run. I would think that the social ties would keep folks coming back longer. But this makes it clear that social games tend to be more faddish.
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Interesting post from Flurry on app engagement and retention.

It’s interesting to me that single player games have a much higher retention than social games over the long run. I would think that the social ties would keep folks coming back longer. But this makes it clear that social games tend to be more faddish.

    • #mobile
    • #tech
    • #app promotion
    • #app marketing
    • #engagement
    • #retention
  • 7 months ago
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Gordon Bowman is in mobile monetization at Pandora and a momentum/swing investor. I write here to think about and find ideas and trends. More ยป

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