3 Charts That Show Where Mobile Advertising Is Going in 2013
I came across two great decks on mobile this week. One from Flurry’s Source13 conference, Mobile Outlook 2013. And the other from MoPub’s Q4 2012 Marketplace Report.
Here are the two charts from each that jumped out to me:
The takeaways for app developers are clear:
1. As more brand dollars switch over to mobile (mostly at the expense of print), the CPM rates are going to go up. If you’re doing paid user acquisition, be prepared to pony up higher rates to get users. Especially on tablets.
2. It’ll be worth it. There’s never been a better time for freemium business models on mobile, especially in gaming. ARPDAU levels are breaking new highs constantly. (e.g. Supercell pulling in $1mm per day)
2013 will be a big year for mobile advertising. And a huge part of that will be from app developers. This week Gartner released their annual forecast for mobile advertising, revising their projection for mobile ad revenues upward to $11.4 billion for the year. But as I mentioned to Eric Friedman over on Twitter, I think the potential is even larger. I think 2013 will be the year that mobile ad spends finally make big inroads to catch up on consumption time, a $20B opportunity in the U.S. alone according to Mary Meeker:
Come back in twelve months to see how wrong I am.
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