In Charts: Facebook’s Rise In Mobile
Over the past year, we’ve looked at Facebook’s rise in mobile multiple times: how it’s happening faster than most expected, how it’s due in large part to the app install market, and most recently how they are doubling down with mobile app re-engagement ads.
Well they reported earnings yesterday and once again impressed the Street with strong mobile growth. The stock is up ~16% to $62 at the time of this writing. For the first time, mobile now accounts for over half (53%) of Facebook’s total ad revenue. And my guess is it could get up to 70% by year end.
Here are some charts highlighting their mobile rise:
Mobile MAUs increased to 945 million, up 8.1% from the third quarter.
Mobile DAUs even more impressive, now at 556 million, up 8% from the third quarter.
And lastly, their overall revenue came in at $2.59B, up 63% from a year ago.
For the time being at least, it seems investors have realized that the whole “Facebook losing teens” thing isn’t really a big deal given their overall mobile story.