I’ve mentioned before that I think Parse is one of Facebook’s best acquisitions yet. So I love seeing articles like this. This was no “OMGPOP acquisition” — Parse has grown even faster at a 25% growth after the acquisition.
Parse’s value to Facebook is clear. They have such a great brand and mindshare with app developers. And that will lead to so many more app developers using Facebook social for their sign-in and eventually, once they get big enough, Facebook’s app install ads. Which is where Facebook is seeing the bulk of their mobile revenue growth. A growth that is crucial in the eyes of public investors.
By the way, can we take a second to appreciate that growth? eMarketer is out with a new forecast today that projects Facebook’s worldwide mobile ad revenue to top $2 billion this year. That’s from a revenue stream that didn’t even exist a few quarters ago. Pretty damn impressive.