Fred Wilson on Twitter’s new Cards platform and “mobile app deep linking”:
Twitter announced some new functionality in its Twitter Cards platform yesterday. At the top of the list is “mobile app deep linking”. Here’s how Twitter explains it: With mobile app deep-linking, users will be able to tap a link to either view content directly in your app, or download your app, depending on whether or not they have your app installed.
Fred is right. This is a big deal.
There is no doubt that this is the next phase of mobile app advertising. Deep linking opens up so many possibilities for app developers. Deep linking to specials on in-app purchases for games, that one photo in your favorite photo sharing app, a box score in ESPN, a specific product page in e-commerce apps, etc. The list goes on.
And app developers will pay up for these deep link capabilities because it will allow them to drive more real transactions and monetize much better.
It’s still early but good to see more being done here. Props to Twitter for pushing this forward.