This is a great look at the deal from an ad agency perspective:
“It would give Tumblr an opportunity to expand their ad packages, and it certainly help them with the sheer organizational needs of ad sales,” said Paul Gunning, CEO of Tribal Worldwide.
This is a great point. Imagine that in 6-12 months, every Yahoo sales rep calling on a top Fortune 500 brand or agency can walk in and pitch Tumblr’s sponsored posts in addition to their regular media mix. The scale there will be immediately impactful. It will probably increase their sales team by a hundredfold. And importantly for users, it will lead to higher quality sponsored posts.
So I think this is a great move for all involved. Congrats to the whole Tumblr team. I really hope that we can believe Mayer when she promises ‘not to screw it up’.